The next hot company doesn’t exist yet.

Justin Wright
Jun 21, 2021

Instead of jumping on the wave, can you be at the start of the next one?

12 years ago Instagram didn’t exist. ⠀
30 years ago Amazon didn’t exist. ⠀
15 years ago Droga5 didn’t exist. ⠀

While you’re looking to jump in the current hot agency or brand that will look great on your resume, ask yourself if you’re ignoring the opportunity to build and be the foundation of the NEXT hot agency or brand.

Instead of jumping on the wave, can you be at the start of the next one?

Agree? Disagree? Have another perspective? Comment below!

Follow @this.advertising.life on Instagram for more creative musings and inspiration.

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Justin Wright

A collection of the lessons I've learned, advice I've gathered, and tips I've received from a creative career working with the world's best brands.